Real money
Real stocks
Designed for ages 8–18
The Platform for Young Investors
Give your kids the 20-year head start you wish you had.
Invest in your kids. With your kids.
Launching later this year.
Kids learn about money too late, or never.
Don't save it for their 18th. Start it on their 8th.
Less than one in five EU citizens has high financial literacy. Schools rarely teach investing. By the time most kids meet the stock market, they’ve already lost a decade of compounding.
The apps weren’t built for them.
Today’s investing apps are made for adults. Today’s kids’ apps are made for spending, not building. Neither teaches the habit that matters most: investing patiently, over time.
The cost of waiting.
Starting at 10 instead of 30 can triple a portfolio at the same monthly contribution. You can’t get those years back, but your kids can have them.
Why YES works with real money
You can't learn to swim without getting in the water. With real shares, your kid learns patience and what a market dip actually feels like. No simulation does that. You set the budget and approve every trade.
Parental control
Real investments
Education first
Other apps bolt a few videos onto a debit card or a trading platform. We built a full curriculum and pedagogical framework supported by real investing because you need to have skin in the game to learn.
Kids learn before they meaningfully invest. The daily activity is learning. Investing is the occasional, deliberate event.
The real market-movements let kids learn what it really feels like.
Piaget
Bloom's Taxonomy
Dweck
Vygotsky / ZPD
Bruner
Mayer
Kolb / Dewey
Surma / Wijze Lessen
Half-Life Regression
1.
Your kid pitches a company they believe in and explains why.
2.
You review the pitch and approve or decline.
3.
You set the budget and the limits, and legally own every stock or ETF.
Say YES early
Get on the list. Be one of the first families in line.
Is it real money and real stocks?
How does the approval system work?
What's the minimum to start?
Who owns the stocks?
Where is YES available?
Be first to give your kid a 20-year head start.
We're launching soon. Be one of the first families in line.
Join the waitlist